WAL ah ROOOOSE BUY-LINK-E

It’s been an exciting week for Bilenky Cycle Works as we announced our co-title sponsorship of WALRUS BILENKY. The anticipation behind this launch is understandable, considering the fire power in the roster. There will undoubtedly be a significant portion of media coverage surrounding the team as the season kicks off.

Please follow these naming standards when referring to the team in the media:

 (Given last years drama, WALRUS BILENKY riders will adhere to a strict seafood diet, free of all beef products.)

The team name is WALRUS BILENKY Please do not insert the word “Team” before WALRUS BILENKY, in writing or conversation, as that is not part of the official name.
Please do not hyphenate WALRUS BILENKY.

(What would I have done? Interesting question, I'll tell you what I wouldn't have done, I wouldn't have dropped my chain.)

In written communication, WALRUS BILENKY must be set in all caps.
In spoken communication, please use the appropriate pronunciation: WAL ah ROOOOSE BUY-LINK-E
INCORRECT: The new Team WALRUS BILENKY includes…
CORRECT: The new WALRUS BILENKY team includes…
INCORRECT: Walrus-Bilenky was presented to the media…
CORRECT: WALRUS BILENKY was presented to the media…
INCORRECT: Bilenky announces sponsorship of Team WALRUS BILENKY…
CORRECT: Bilenky announces co-title sponsorship of WALRUS BILENKY…
Thanks for your help in establishing the proper team name standards. If you have any questions, please feel free to contact me.